With ~15 years experience in small business and charity management, I’m a highly experienced creative and commercially minded leader overhauling operations to get things running smoothly and setting organisations up for growth.

I previously ran my own marketing agency (OLGA) and more recently I led Open City as COO and then interim CEO. I have been interviewed by UN Women as a leader in action and have been shortlisted for an edie award for Consumer Engagement/Marketing Campaign of the Year.

Having worked across built environment, creative, and heritage industries as well as organisations with a focus on sustainability and equality, I want to continue prioritising high impact projects. My expertise comes from making the most of under-resourced organisations, whether it’s developing business plans, or strategies in operations, marketing, and fundraising.

I can help you work out what you need and how to implement it with the resources you have.

Strategy
Research
Project Management
Marketing

Of course, as an artist, I’m also interested in anything creative and fun so let me know if you’ve a project or collaboration you want to work on together.

hello@lucypickford.art

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Selected Past Projects

Business plan and impact report - Pivot

Working with founder and trustees to create 2025 business plan and impact report as well as supporting in writing the charity application and recruiting trustees as the organisation changed from a social enterprise to a charity.

Jewellery and homeware co-design workshop - Crisis

Workshop run as part of Pivot, working with people with lived experience of homelessness shared drawings, symbols and words about what home meant to them. 4 hour session that fed directly into refined designs for christmas decorations sold through the Crisis online shop.

Skills for Greener Places - A review of the UK’s landscape workforce

Project management and marketing lead on major piece of research on the landscape sector. Resulting in the highest response to equivalent research by Metro Dynamics.

The study was commissioned to better understand the current shape and status of the UK’s landscape workforce and inform its future development, in line with drivers of demand in the sector. It has sought to answer the question: Does the UK have the skills and workforce it needs, to achieve its ambitions for people, place, and nature? To tackle climate change in places, to raise biodiversity, to build healthy, prosperous towns and cities – the UK will need a landscape labour market that is fit for the task. The research shows the scale of that challenge.

Project partners included British Association of Landscape Industries, Historic England, Historic Environment Scotland, Locri, Natural England, Natural Resource Wales, NatureScot, and the Northern Ireland Department for Communities.

Norfolk - Minimal Impact, Full Experience

End-to-end development of immersive video and sustainable tourism campaign for PROWAD - Norfolk Council and the Wadden Sea World Heritage EU funded project.

Swish and Style - NLWA

Series of clothes swapping events and upcycling workshops. My agency OLGA of which I was business director, ran the series end to end including marketing and logistics. Featured in The Guardian and shortlisted for an edie sustainability leaders award. Diverted 2.5 tonnes of clothes waste from landfill.